By Guest Contributor Selma Taylor
Showin’ Out is a hair gallery and boutique located in the Laurel District of Oakland. Lutillian Hudson, owner, has operated the business for 14 years. In 1989, Ms. Hudson — called Tillie by customers and friends — sold 20 pairs of earrings in one day from her car. A friend made her an earring case which held 80 pairs and she sold earrings from the case for 2-3 years until she opened the salon in 1992. Today, she displays the case in the store as a reminder of her beginnings.
Showin’ Out Hair Gallery and Boutique offers unique jewelry, handbags, hats, scarves, greeting cards, bath products, and journals. Tillie travels to Los Angeles and New York to purchase handbags that are different, but moderately priced. The boutique has gifts from $10 and under. Tillie started a $4 bargain basket of jewelry to attract her customers to buy other boutique items. The $4 basket has become so popular, it has become a “must look through it” and a mainstay for her customers.
Tillie is not just a business person; she is a contributor to her community. For four years Tillie was the Events Coordinator for the High Street/MacArthur Avenue - Laurel Merchants Association. In that capacity, Tillie would organize the annual event of activities involving music and community service booths which culminated with bicycle give aways for the youth.
For 10 years, Tillie has hired youth to work in her business. There are at least 2 youths working in her business at any time. She trains them on customer service, responsibility, merchandising, cash management and the like. Showin’ Out Hair Gallery has also been an incubator for many hair stylists, who after a stint with Tillie, open their own businesses.
Tillie’s dream for her boutique business is to “look like the MAC counter at Nordstrom on a Saturday” — full of eager customers. So, if you want to shop in a relaxing environment where you get plenty of customer service, try Showin’ Out Hair Gallery and Boutique. See photos of the merchandise and the salon here!
Showin’ Out Hair Gallery & Boutique
3717 Macarthur Boulevard
Laurel District
510.531.0600